The Art of Brainstorming 1
You have 30 seconds.
Think of the next award winning idea.
GO!
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and so on…
What did that amazing mind come up with? I hope it sells! This is always extremely challenging even for the most experienced, savvy and creative talent in the industry. I thought I would start off my journey into blog land by offering some flushed out “structure” to this often rushed and overlooked necessity of the creative process. So here it goes…the basics of brainstorming in an agency setting.
What to expect from brainstorms
- Do not expect anything. That is not how the mind works.
- If ideas do emerge, don’t expect the final detailed winning campaign, but rather a collective of high level concepts that make sense for the brand
- Ideas can be flushed out and combined with other mediums.
- You will have mistakes, bad ideas, good ideas, & yes sometimes no ideas.
- Some personalities will talk WAY too much while others will NOT talk enough.
Posted by David Martin on Apr. 29, 2009
