RE:BRAND:02 - Mood Boards
Previously the rebrand team performed a “keyword” exercise to start establishing common thoughts and ideas about the direction our brand should take. In step 2 of the creative process for our rebrand, we requested the core team to pull images for assembling mood boards that reflected their thoughts and keyword choices for the new brand. These images would include colors, shapes, textures, and photography styles. When reinventing MindComet, we felt it important to represent our creativity, experience, technical expertise, people and culture in the overall image. When thinking about and gathering examples to support the brand image, we asked ourselves a few questions:
1) How do we show our adaptability and flow with the ever-changing market, technologies and trends?
2) How can we represent our creatively crazy, fun culture and vibrant personalities?
3) What about the fact that we all obsess over the details and will work all day and night in order to deliver a product we are proud off?
4) How do we envision ourselves in the next year, 3 years, 5 years?
5) Where have we already been as a company and how can build from that image?
Here are some of the favorite options from the exercise:
Organic, Intelligent, Versatile, Impact, Interesting, Flowy, Graphic, Sophisticated
Electric, Cutting Edge, Edgy, Elite, Flowy, Organic, Personality, Morphing
Fun, Bold, Fresh, Compelling, Fun, Thoughtful, Dreamers, Tactile, Unique, Customer Focused, Alive
Posted by David Martin on Nov. 06, 2009
Comments
Ahh, yes my fine penguin friend. I am all too aware of that wallpaper recently and I do really enjoy it. I’m 100% sure that did not define the design direction considering I first viewed this in late March (though I assure you the design was finalized in January). In fact it didn’t even fall into the pulled assets for the mood board creation process. The idea of layered vector graphics has been used for several years, and been used quite often for my own personal design aesthetic due to the impact and flexibility. The idea of how they are collaged, and the shapes they contain has been reinterpreted over the years. We are all exposed to many influential elements that contribute to styles trends because its so publicly available for influence and consumption. The exercise of creating simple shapes in random, organic patterns made sense for the direction of the brand and evolved through experimentation with patterns from those initial shapes. In the next couple posts, I will continue to discuss further how this process evolved from previous steps in the journey.
Posted by David on 11/30/2009 05:15 PM
don’t forget this one - the most important one of all! http://anidea.com/creative/wallpaper-confetti/
Posted by Jay on 11/30/2009 02:32 PM