Comedy Central Rebrand: Know Before You Judge
Comedy Central recently announced their new brand overhaul. I admit at first glance I thought they completely lost the personality of the network. I always appreciated the grit and urban edge the previous identity took, though I am in agreement that the style was becoming a bit dated. After reading through their current and future business challenges, new branding position, the need for flexible integration, and how they incorporated the humor through the animation of the simplified logo mark, the pieces, as they should, started to come together and make more sense. This is a great example of how re-brands are such a huge undertaking with many variables, mediums, opinions, and business objectives. To survive, it has to be more than just a one dimensional solution. An intelligent design has to meet the needs of several channels over a course of the life and ultimately resonate with the intended audience. The brand is more than a pretty picture, its a perception internal and external to an organization.
What do you think… flop? or an intelligent move forward?
Here is the original post:
http://motionographer.com/2011/01/05/in-depth-comedy-central-re-brand/#more-35178
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Posted by David Martin on Jan. 12, 2011
Comments
Interesting and thought out… but it seems a bit like a long-winded explanation for joining the minimal movement and creating simple brand templates to transcend all media devices. I do believe in that approach, just not for a brand like Comedy Central.
Posted by Kenny Roy on 01/12/2011 01:33 PM
Still personally like the original logo, just the styling of it. I get the new direction and the “Tag” and connection with everything comedy and every brand needs to grow and change. I guess because I grew up with the CC brand and the channel being one of my favorites that it was a childhood memory to me. Like I said, gotta grow and change with the times, but it’s kinda like a part of our mental personal history is changed. I kinda feel like it was a complete departure from something that they had stood behind for a long time. It’s like a complete 180 and I am not sure if I feel the same connection with the brand.
Posted by Jeremy Carrus on 01/12/2011 11:59 AM